The following are some of the most common questions we receive from clients. If you don't see the answer to your question(s), please feel free to contact us and we'd be happy to help you!
- What is Graphic Design?
- Why should I hire Euforic Design?
- What is a Creative Brief?
- What can I expect to happen during the design process?
- Why do I need to sign a contract?
- Is hiring Euforic Design going to be expensive?
- What do you mean by revision?
- Why do I only get three (3) concepts to choose from?
- How do I pay for my designs?
- How do I "get" my final designs?
- What is the difference between Digital Printing and Press Printing?
- What do you mean by 300-dpi?
- Why is my logo only black & white, will you add color?
- Do you offer incentives for referrals?
- What is Social Media?
- What is E-marketing?
- Do you have a price list?
1. What is Graphic Design? Graphic Designers create, choose, and organize elements — typography, drawn or painted illustrations, images or photographs, and the “white space” around them—to communicate a message. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure. This definition is in Accordance with the The American Institute of Graphic Arts - AIGA.
2. Why should I hire Euforic Design? As in any field, a good professional graphic designer has the training, experience, and understanding to be competent in their profession. Contrary to popular belief, graphic design is not Art. Although graphic design can be artistic looking sometimes, it is not "art" and/or "decorating". Art is used for expressing emotion, mostly that of the artist who created it. Graphic design has a purpose... and that purpose is to communicate a specific message. And the message is not personal, it is the message of the client. There is a lot more to graphic design than you may think and although you (or a friend) may be very artistic and creative, it's not about how good "you" think it looks, but rather how good it looks to everyone else, especially potential clients! The whole purpose of a website, business card, brochure, etc. is to visually communicate a message. You want people to take your business seriously, hiring a graphic designer can make all the difference in the result(s) you get from a design.
3. What is a Creative Brief? No matter what the project is, in order to produce an successful design, we need to understand the company the design is representing. In order to do this, we will meet with the client (via phone, skype, or in person) to gather information about the company and discuss their needs and what they are trying to achieve with the project. We will ask a series of questions about the the target audience, project's message/theme, who are their competitors, budget, technical specs, deadlines, etc. This will help to make the Design Process go smoother.
4. What can I expect to happen during the design process? After we have completed the Creative Brief and determine the scope of your project, we will begin the design process which consists of three (3) basic stages:
- Concepting Stage: We will present 3 initial design concepts for you to review (within 2 - 4 business days). These are sent via email and you just simply click on a weblink and a pdf. will pop-up. Each concept will be based on all that we discussed in our initial meeting. Please note that these are just "rough" ideas and not meant to be the final design...it's just to get us started and to get direction.
- Production Stage: You will be encouraged to analyze each concept carefully and we will then discuss what you like and what you may not like and choose one concept you'd like to go forward with and we will work together to nail down the design. You will be allotted a certain number of revisions to the design which will involve tweaking, enhancing and refining until you are happy with the design.
- Proofing Stage: Once you are satisfied with the design, we will send you a final proof for you to sign-off on. You can opt to have your proof sent online (pdf.) or we can mail you a hard copy to look at. After you have approved of the final design, we will then transfer the final design as determined in the contract.
That's it! Simple…Easy…Fast!
5. Why do I need to sign a contract? The purpose of having a contract is to protect both the client and the designer. Before we can begin the Design Process, we require that our contract is signed which states that you have agreed on the price we've quoted and that you agree to our terms and conditions. It is important to us that you are clear about everything before the work begins. We want you to be comfortable with everything before we begin and encourage you to visit our FAQ page and ask as many questions as you wish. We want the process to be exciting and worry-free!
6. Is hiring Euforic Design going to be expensive? The very first thing we say on our website is "Professional Designs ...Affordable Prices" and we mean it! In lieu of quoting an hourly price which can leave you with a feeling of uncertainty, we give you a bottom-line figure. That being said, if there is a job that requires something that may be more complex, we may have to quote a portion of the job at our hourly rate. But we know our stuff...so on average, we can give you the complete cost up front. It can be scary shopping for a graphic designer because design prices can vary quite a bit. There was a time when designers could charge exorbitant prices for their work but those days are gone. Our prices are very competitive. As with any other field, the most expensive service does not always mean they are a better company, and the least expensive does not necessarily represent the best deal.
7.What is a Revision? The term “revision” constitutes changes made to an existing design. Revisions may include color changes, re-sizing or adjustments made to existing elements. Revisions do not imply or include redesigning, scrapping, and/or changing the whole concept mid-project. If a redesign is requested additional fees will be incurred.
8. Why do I only get three (3) concepts to choose from? As part of the Design Process, we provide three rough ideas or concepts to get direction on the project. Typically, the first concept will be be a design that is based on exactly what you have said you would like to see, the second may be our suggestion, and the third may be a concept that has a little of both. Anymore than three can be confusing. Because we take the time to do an extensive Creative Brief so that we are very familiar with the scope of each project, we usually can narrow down a basic design concept fairly quickly.
9. How do I pay for my designs? A deposit of at least 50% must be made and our terms and conditions must be signed before the Design Process will begin. The remainder is due when the design has been completed.
For convenience, we offer electronic contract acceptance & payment methods In lieu of having to sign the original, physical contract. This is just your response via email stating that you are agreeing that the quotation price(s) are fair and that you have read and accept our terms and conditions. A link to make an online payment is also available. This is not only quick, but very green!!
Of course you may also print, sign, and send the contract and Terms & Conditions along with a check or money order to us via snail mail.
10. How do I "get" my final designs? Once you have signed off on the final proof of your designs, we will transfer your files in accordance with the contract. If it is a website and we are hosting it, we'll launch it...if it is a website hosted by others, we will point it to the correct domain. If it is a printed material, such as a business card, we will send it to the printer. If you would like, we will also provide the files for your design(s) in various formats (pdf, sd,Tiff, eps, jpg, gif). We will send them in an email free of charge...but if you want us to send you the files on a thumb-drive, it is an additional $40.
11. What is the difference between Digital Printing and Press Printing? When it comes to Digital Printing and Press Printing, there are many differences. It is important to understand the difference so that we can make sure you are happy with the results of your print-job. The following lists some basic information and the pros & cons of each:
Pros: Less Expensive & Quicker- Digital printing is when the artwork is directly printed onto the paper. The cost is significantly less then press printing. Also, since there is no pre-press work or setup required, the turn-around time for the print job completion is much faster.
Cons: Color Variations - Digital printing uses "Four Color Process". This involves printing that uses four colors consisting of cyan, magenta, yellow, and black. These colors are mixed together to create a variety of different colors. Depending on the set-up and settings on the different machines, there can be a variation in color from batch to batch. Also, the brightness, saturation, and range of colors may change slightly. Another "con" with digital printing is that you are limited to the types of paper styles and sizes that can be printed on. For example, foil stamping, metallic inks, and embossing services are not usually offered by digital printing vendors.
Pros: Color Accuracy - Because Press Print Jobs use The Pantone Matching System (PMS), there is almost perfect accuracy in color(s). Pantone colors are mixed precisely to pre-set specifications. You can consult PMS books pick an exact color and know exactly what the color will look like. In addition, Pantone colors tend to be brighter and more intense. And unlike Digital Printing, if you are looking for non-traditional materials to print on, there is practically no limit to the thickness and textures of papers to choose from.
Cons: More Expensive & slower- Press printing requires more set-up... films and plates have to be furnished, which add to the cost. More time is involved because of the prep for the setup, alignment, cleaning, etc. Specific number of pages cannot be programmed, so there are usually overruns which again, add to your cost. Print jobs done on a press will usually cost twice as much as digital printing. Another "con" with press printing is the proofing time which can take significantly longer depending on the setup, the press and type of proof.
12. What do you mean by 300-dpi? If you already have a logo or design you'd like us to incorporate into a project. We will ask that you provide us with a hi-resolution file of at least 300-dpi to ensure that the artwork is sharp and crisp. Digital images are made up of dpi (dots per inch) and the computer cannot create new pixels/dots without resulting in blurred images, even with the best software. So, there is no way to fix the resolution or convert low-resolution (72-dpi) images into high-resolution (300-dpi) images.
Picture created at
a high resolution of 350-dpi
Picture created at
a low resolution of 72-dpi
If the designer who created the artwork for you is a good one, they should be willing and able to provide you with a
hi-resolution file. Here is an example of why it is important to hire a professional designer to begin with!
13. Why is my logo only black & white, will you add color? When we are in the Concepting Stage of the Design Process for a new logo and no colors have been specified during the Creative Brief, we may begin using only black and white. The reason for this is because if the logo works in black and white, it will definitely work in color. Also, that way you know it is going to look good on faxes, etc. Once we have nailed down the concept you like, we will then refine it and start working in color(s) ...and that’s when the logo and brand really comes to life!
14. Do you offer incentives for referrals? There is no greater compliment than a referral! Euforic Design offers incentives to encourage our clients to refer us to others. Any referral that results in the purchase of any of our services will be rewarded with your choice of the following:
- A Free Facebook Cover Design
- 10% Off - Branding and Print Design
- 15% Off - Website Design
Just simply call us or visit our Contact Us page and provide us with the following information (Please note that we take privacy very seriously and will not share any information you provide us with anyone):
- The friend’s name and email (or mailing address) and a description of what they are looking for.
- Your name, email, and mailing address.
The internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. Social media sites such as Facebook and Twitter are blogs where you can create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and better customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to drive people to their website and implement marketing campaigns.
16. What is E-marketing? E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating your commercial messages about your company's products and/or services to your audience. In its broadest sense, every e-mail sent to a potential or current customer is considered e-mail marketing. However, email marketing is so much more than just emailing people, because with email marketing products such as Constant Contact or iContact, you will be able to track and measure the performance of your email campaign. You can track who opened your email, check which links were most clicked-on by the recipients, and see the results of Social Media.
17. Do you have a price list? We do have a guidline of our general prices. However, we don't post or advertise them as they are just general or budget pricing. Every project is different and may be priced differently depending on the scope and complexity of a project. For this reason, we really prefer to gather information and details about a project so that we can provide a fair and accurate proposal for our clients.